A Study of Key Successful Factors of B＆B Management - The Case of Jiji S-Garden Hotel

• Main Author: 林義閔
• Other Authors: 邱世寬
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/5327a4

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === Jiji Bed and Breakfast industry, although demand should tourists have sprung open, but it is located in Nantou scenic route roads, many tourists travel to Jiji positioned halfway point and not stay overnight, the choice of location is usually overnight Sun Moon Lake, the water, the Lutheran Church and Dongpu. Chichi Bed and Breakfast industry in this environment, demand exceeds supply, so that B & B industry, mostly in the state of recession, while S Garden Inn Bed and Breakfast by the young homebuyers conversion mode, the operators No business family background has become Chichi area and become the leading minority-profit enterprises and Breakfast its success will not belong to the accident. Therefore, this study hope their entrepreneurial mentality of its business model by research "SP Garden Hotel" success factors analysis, expect results of this study can be used as guesthouse owners Chichi area of business strategy reference. According to the research background and motivation of this study was to investigate the case study approach Case Bed and Breakfast operators how to break the plight of their industry, and the success of the business model. The results show that listening to guest needs, improve service quality staff; increased observation experience, stimulate creativity; and the integration of cross-industry resources, innovative packaging approach is its success marketing business model.