A Case Study of A Bank's Financial Consumers’ Relationship Marketing.
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === This reaserch focus on Bank&;#39;s financial management specially on High net worth individuals. The effect of professional knowledge, asset specificity and friendship on satisfaction (economic and non-economic) and trust. The effect of satisfaction and tru...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/eu4snt |