| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === This reaserch focus on Bank&;#39;s financial management specially on High net worth individuals. The effect of professional knowledge, asset specificity and friendship on satisfaction (economic and non-economic) and trust. The effect of satisfaction and trust on loyalty.
According to different aspects in the framework of this study, such as professional knowledge, asset specificity, friendship,economic and non-economic satisfaction, trust and loyalty, I figure out and modify the theory, construct the most suitable questionnaire items and analyze each hypothesis through SPSS 20 and Partial Least Square (PLS).
The results are:
1. Professional knowledge has little impact on the economic satisfaction, non-Economic satisfaction and friendship .
2. Asset specificity has a positive impact on the economic satisfaction, non-Economic satisfaction, but little impact on trust.
3.Friendship has a positive impact on non-economic satisfaction and trust.
4. Economic satisfaction has a little impact on trust and loyalty.
5. Trust has a positive impact on loyalty.
6. Non-Economic satisfaction has a positive impact on trust and loyalty.
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