The Influence of Impact Factors on Users’ Intentional Behavior in Multimedia Kiosks -An Example on 7-ELEVEn i-bon
碩士 === 逢甲大學 === 會計學系 === 104 === The rapid development of e-commerce, companies use self-service technology to provide services in convenience stores for competitive advantages. Hence, the study examines the effect of factors on use intentions for the 7-11 i-bon of multimedia kiosk represents self-s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9qskhn |
| Summary: | 碩士 === 逢甲大學 === 會計學系 === 104 === The rapid development of e-commerce, companies use self-service technology to provide services in convenience stores for competitive advantages. Hence, the study examines the effect of factors on use intentions for the 7-11 i-bon of multimedia kiosk represents self-service technology by integrated the technology acceptance model and customer value perspectives by using Partial Least Squares regression. The main results finds perceived usefulness and perceived enjoyment are important factors for using multimedia kiosk, and perceived ease has significantly effect on perceived usefulness. Furthermore, the study finds when people often use i-bon and online shopping, service process fit is an important influence factor for using multimedia kiosk.
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