Macy’s Rebranding Itself as America’s Department Store for the 21st Century: Review of Macy’s Branding Strategies to Increase Its Brand Value
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 104 === Macy’s Department Stores was founded in New York City over 150 years ago. It is still famous for its Thanksgiving Day parade, and being featured in the classic 1946 Christmas movie “It’s a wonderful Life”. As the US consumer Market rapidly changes, the Depart...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23gvax |