Understanding Consumers’ Cognitive Dissonance, Satisfaction, and Loyalty under Impulsive Buying on Online Apparel Website：The Perspective of Regulatory Focus Theory
碩士 === 逢甲大學 === 企業管理學系 === 104 === In the age of technology, more and more people are buying products on the Internet. Therefore, all kinds of different stimuli are likely to cause impulsive buying. In the past, the study of impulse buying is mainly from the psychological state of the environment. L...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p65p8m |