| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 105 === With the changes of the market, all of the occupations in order to emerge and enhance the competitiveness, they have invested in building brand image.
However, for traditional industries of Taiwan, despite traditional industries of Taiwan has a certain level of manufacturing in the world, but for the promotion of brand image is very inadequate.
If the traditional industries of Taiwan needs to improve and enhance the brand image, we must enhance the external image of the foundation to obtain the recognition of the public and the market. Therefore, the purpose of this thesis is to integrate the concept of Corporate Identity System (CIS) to combine with the traditional industry. As the external, we can use a trademark as a tool to highlight the brand image; as the internal, brand culture and spirit can be declared to all employees, so that the employees would have recognition of the enterprise sense.
This thesis takes T Company as an example, uses the individual in-depth interview method to interview the supervisor of the middle and high level of the enterprise, to discuss the relationship between CIS and the brand image. In hope that the integration topic of the brand image will be more professional in the future, and mold the concept of traditional industries sustainable development.
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