A Study on the Relationships among Attraction of Activity, Leisure Experience, Leisure Benefit to Behavioral Intention of the Theme Running Participants

• Main Authors: WANG,CHIEN-CHIH, 王建智
• Other Authors: LIN,CHIH-JIUN
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/67745338746726661304

碩士 === 大葉大學 === 休閒事業管理學系碩士在職專班 === 104 === The aim of this study was to discuss the relationships among attraction of activity, leisure experience, leisure benefit, and behavioral intention of theme running participants. Simultaneously, analyze the differences of different demographic variables in attraction of activity, leisure experience, leisure benefit, and behavioral intention. The objects were the running participants who are over 18 years old. The study used purposive sampling, distribute 550 questionnaires were obtained 527 valid samples. That the effective response rate of 96%. Statistical analysis of data in this study using SPSS 18.0 Chinese version with descriptive statistics, independent t-test, one-way ANOVA, and regression analysis. The major findings of this study were summarized as follows. The different demographic variables have partial significant difference in attraction of activity, leisure experience, leisure benefit, and behavioral intention. Attraction of activity has significant positive effect on leisure experience, leisure benefit, and behavioral intention. Leisure experience has significant positive effect on leisure benefit and behavioral intention. Leisure benefit has significant positive effect on behavioral intention. Attraction of activity, leisure experience, and leisure benefit can effectively predict behavioral intention. Meanwhile, the self-realization dimension of leisure benefit has the best prediction. Regarding mediator effect, leisure experience has partially mediation on the relationships between attraction of activity and leisure benefit. Leisure experience and leisure benefit have partially mediation on the relationships between attraction of activity and behavioral intention. Leisure benefit has partially mediation on the relationships between leisure experience and behavioral intention. Finally, hoping the results of this study will provide the sponsor and relevant government department as the references for planning the running activities.