South Korea Drama Involvement on Consumer Emotion and Consumers' Shopping Value- The Moderating Effect of Celebrity Aura
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 104 === The purpose of the research is to explore the relationships among South Korea drama involvement, consumer emotion, celebrity aura, and shopping value. It further verifies the mediating effects of consumer emotion between South Korea drama involvement and s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/y2vpmx |