The Influence of Following Facebook Fan Pages on Fans’ Trust Transference and Purchase Decision - The Moderating Effect of Information Disclosure of Sponsored Posts
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 104 === The purpose of the research is to survey the relationships among the atmosphere of following fan pages , trust transference, information disclosure and purchase decision. It also proved the mediating effects of trust transference between follow and purchase...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5k5fcn |