| Summary: | 碩士 === 大葉大學 === 設計暨藝術學院碩士在職專班 === 104 === In the past, the performance of outdoor Hand-Puppet Troupeusually gave people impression of offering thanks to the gods. Because of their storiesbased on different time, culture, and background. Nowadays, it become harder and harder to attract people to watch their performance. Godoo Puppet Troupe’ remain the spirit of traditional culture and recreate new cultural value.
This study used qualitative research methods. By interviewing the leader ofPuppet Theater Troupe, to analyze theirdevelopment path of innovation. This study studied a lots relevant literatures to discuss outdoor Hand-Puppet Troupe how to maintain their culture and recreate their new business model. To know how they promote and extend their value and culture in small market. They made traditional art to have new creativity through new business model. On the other hand, due to the shortage of manpower. They had plenty of difficulties on strategies planning and execution.
This study analyzed how the Godoo Puppet Troupe tried to create new values by using multi-resources. How they re-attract people to admire outdoor glovepuppetry again. The most important part, to passing down the value of traditional art.
By finding new business model for Puppet Theater Troupe in Taiwan, those troupes can reach the value of cultural and creative industries
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