The Study of the Relationship between Investors Background, Hedge Attitude, Purchase Intention, and Satisfaction after the Financial Tsunami- The Case of Taipei Real Estate

• Main Authors: HUANG,WEN-FENG, 黃文鋒
• Other Authors: CHEN,MEI-LING
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/5zd52a

碩士 === 大葉大學 === 管理學院碩士在職專班 === 104 === Financial crisis defeats real estate market, and the real estates investors are those who most influenced. Therefore our study aim to investigate that how impact on the real estate investors after the financial turmoil in Taipei. In this study, we take investors background variables, real estates edging attitude questionnaire, purchase house intention, investor satisfaction and investor purchase intention as questionnaires. In addition, we take reliability analysis, independent samples t-test, one-way ANOVA, Pearson correlation analysis and regression analysis to analyze the data. Results have shown that (1) There are several differences on satisfaction and purchase intention of the investors with different background, it is found that Male, older, married, and higher income families score higher than others. (2) Real estates edging attitude can significantly predicts investor satisfaction and investor purchase intention. (3) Purchasing factors of houses can significantly predicts investor satisfaction and investor purchase intention. The results of our study can be a reference and suggestion for practitioners and investors in real estate, and provide further researchers some information.