A Study on Marketing Strategies in Bank Branches

碩士 === 大葉大學 === 管理學院碩士在職專班 === 104 === After Taiwan joined WTO, the domestic banks confronted more challenges because they had to compete with foreign banks operating in Taiwan. Together with the advancement of technology and innovative technology, and the change of consumer behavior, domestic banks...

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Bibliographic Details
Main Authors: CHEN JIUN SHIUNG, 陳俊雄
Other Authors: HSIEH LUNG FA
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/05068646434024345597