The Impact of the Rise of Online Shopping on the 3C Physical Stores.

• Main Authors: YU, CHIMG-HUI, 余靜慧
• Other Authors: LIU, WEN-CHI
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/94736113313552959425

碩士 === 大葉大學 === 管理學院碩士在職專班 === 104 === In this study, three listed companies with physical stores: Sunfar Computer Company (6154), Tsann Kuen Enterprise (2430), and E-life Mall Corporation (6281), and two listed online shopping companies: PChome Online (8044) and PChome Store (4965), are the subjects, and the data of quarterly operating incomes and earnings per share from the first quarter of 2009 to the second quarter of 2014 (for PChome Store, from the third quarter of 2010) are collected, so as to understand the impact of the rise of online shopping on physical stores. The unit root test and co-integration model are used in this study, to understand the impact of the rise of online shopping on 3C physical stores. The empirical results show that the shopping on PChome Online and PChome Store has a negative impact on the revenues of the Sunfar’s and Tsann Kuen’s physical stores. Among Sunfar, Tsann Kuen and E-life Mall, only the revenues and earnings per share of E-life Mall's physical stores have the co-integration relationship with the online stores of PChome Online and PChome Store, not comparatively influenced by the online shopping. As for I Ching divination, the sales of online shopping on PChome Store will have better sales; however, the sales of physical store on Tsann Kuen’s will have better sales. Key Words: Online Shopping, Physical Stores, Unit root Test, Co-integration Model, I Ching Divination