| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 104 === Under the circumstance that people in Taiwan place more emphasis on body-building during leisure time and that app fever strikes Taiwan with iPhones sold like hot cakes, App store, created by Apple Inc., makes the applications on mobile phones unlimited reach via the creativity from the external developers, like Independent Software Vendor.
In App Store, the price of each app has been determined by the developers. Thanks to the transparent 30/70 pricing formula, which the developers can receive 70% of sales revenue, App Store has become a gold panning site where many program developers start to pursue their dreams. Every day, the new apps created by the top developers from all over the world come out on the Apple program platforms, and all of the unconstrained ideas or functions draw in more and more consumers. That generates several hundred millionaires in the world.
Due to the business opportunity created by apps and the great emphasis on exercise or sports during leisure time placed by our fellow countrymen, the start-up software company, AppWorkout, was formed. Five young men, with the same goal but various talents in different fields, formed the company, AppWorkout, possessing dreams of starting a new venture. The goal of this research is to study the innovative management models of this company through its entrepreneurial processes and to look for the further business opportunity of a new undertaking.
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