A Study of Correspondence between Crisis Types and Response Strategies
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 104 === ABSTRACT This study aims at probing into the deadly blasts at Formosa Fun Coast water park incident crisis, focusing on the differences of crisis communication effects with different response strategies. Designing three kinds of crisis types to investigate th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14403100160732360596 |