| Summary: | 碩士 === 大葉大學 === 人力資源暨公共關係學系 === 104 === Community media has become a major conduit for people to communicate contact. Facebook has exceeded one billion users, and it was also very popular in Taiwan. Facebook users can post the message different word of mouth (like, comment, share). Brand fan page, not only communicate product information, and better communication and consumer interaction.
This research adopts the Content Analysis, analysis cosmetics brand fan page Posts analyze different forms of information fans posted messages, and message source, the reaction of the message content, analytical Beauty care products brand management's Facebook fan Page interactive mode, to clarify the "story marketing" effect on the cosmetics industry fan page, and discussed the relationship between business strategy Facebook fan Page and fan reaction. The results contribute to social media management for the industry reference.
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