The Relationships among Hotel Brand Attachment, Perceived Value and Customer Citizenship Behaviors
博士 === 大葉大學 === 管理學院博士班 === 104 === Hotel branding plays a critical role in the global hospitality industry. Many researchers have recently emphasized the importance of brand attachment in consumer marketing contexts. However, research has yet to investigate whether brand attachment influences custo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72272226104372001483 |