The Mediating Effects of Biking Track Tourism Satisfaction between Tourism Attraction and Revisit Intention

• Main Authors: LIN,HSIAO-SHAN, 林筱珊
• Other Authors: Huang, Chuan-Chuan
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/7vg8y4

碩士 === 大葉大學 === 運動健康管理學系 === 104 === Since the concept of health promotion, it had became more popular for Taiwanese people to ride bicycles, and also became the first choice of many people engaged in recreational exercise. The purpose of this study is to explore the correlations among sports tourism attraction, satisfaction, and revisit intentions for riders along the Hsinchu seventeen kilometers bike paths. This study took riders along the Hsinchu bike path as research subjects, with date collected between February 10 to 15 of 2015 based on purposive sampling, in which 430 formal questionnaires were released. After discarding 32 invalid questionnaires, 408 valid questionnaires, for a valid retrieval rate of t 94.9% questionnaires. SPSS 18 and AMOS 18 statistical software are adopted as analysis tool, the results show that there was a significant positive relationship between tourism attraction and satisfaction; there was a significant positive relationship between satisfaction and revisit intention; there was a significant positive relationship between tourism attraction and revisit intention. Tourism attraction not only improve revisit Intention, but also through the influence of satisfaction could improve revisit Intention, therefore, satisfaction had mediating effects of this model. According to research results, it was suggested that governments increase the number of toilet along the way and could use sports tourism as a marketing method, hold tourist activities focusing on bike rides. In order to attract riders riding again, it would combine bike path and sightseeing and increased the fun of riding. Keywords: Tourism Attraction, Satisfaction, Revisit Intention, Mediating Effects.