Extending UTAUT to Explain Internet Shopping Behaviors: Evidence from Vietnam and Taiwan
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 104 === This study examines the factors influencing individual acceptance of online shopping technology in Vietnam and Taiwan, two Asian countries at very different levels of internet penetration. To this end, we employ the UTAUT model, which captures the impact of fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rgweps |