Religious Festival Visitors’ Festival Experience, Festival Image, Perceived Value and Behavioral Intentions: The Case of Matzu Temple Festival at Lurehmen, Tainan
碩士 === 台灣首府大學 === 休閒管理學系碩士班 === 104 === This study aims to investigate, in religious festival settings, how tourists’ experience affect their festival image, perceived value, satisfaction and behavioral intentions. Tourists who attended the Luremen cultural festival during the Chinese New Year holid...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37185670547915428098 |