A Study on the Relationship between Corporate Culture and Sustainable Development Strategy- The Case of Chunghwa Telecom Co., Ltd.

• Main Authors: CHEN,CHIH-WEN, 陳志文
• Other Authors: SHYU,MAW-LIANN
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/9pykg3

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 105 === Successful companies always have a strong corporate culture and the corporate culture and the the company's sustainable development is closely related .These are worth exploring issues about that whether through the establishment , development and improvement of corporate culture to increase the cohesion of the organization and the success rate of enterprises sustainable development. This study is based on the case of Chunghwa Telecom Co., Ltd. Through literature review, the research framework is created, and using questionnaire survey, the relationships between the corporate culture, business continuity strategy and organizational commitment are investigated. 150 questionnaires are distributed for the employees of case company and 120 valid questionnaires are returned. Based on data analysis, we find that no significant difference between employee personal property and acceptance of corporate culture. The acceptance of corporate culture does not affect the selection of the key factor about organizational commitment and business sustainable management Strategy. For the results of the above analysis, the managerial implications are in-depth discussed and specific recommendations on the practice of corporate culture are also provided.