A Research of the Business Model of Craft Industry: A Case Study of Li-proud Cultural and Creative Gift Shop

• Main Authors: CHING-YI LIN, 林靜怡
• Other Authors: SU-SHIANG LEE
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/bj2vkq

碩士 === 朝陽科技大學 === 企業管理系高階產業經營碩士在職專班 === 104 === Abstract The product characters and consuming market characters of handiwork would influence the volumes of handicrafts because of not making them sold as the wholesale products made by machinery and making them displayed via normal shops or virtual shops from the internet. Hence; the management of corporation for handicrafts plays an important role for business. Li-proud Cultural and Creative Gift shop is regarded as a typical corporation for handiwork that sells handicrafts, tea stuff with souvenir and cultural & creative gifts these main three series. Products are all with the characters of original creating, limited edition, and handiwork. Li-proud Cultural and Creative Gift shop is one of the National Handiwork RD center’s factory with the factor of small and medium-size enterprise that has become a model of Taiwan handiwork industry. The management has the value for an example. Osterwalder &Pigneur(2012) offered the management which has the function of graphical deliberation and offers a key element of interface combining activity. This is one of the most popular analysis tools for business. This research is based on that mode’s 9 factors as Target clients, value claim, relationships among clients, channels, benefit, necessary activities, necessary resources, necessary partnership, and structure of cost to process individual research and explore the business management of Li-proud Cultural and Creative Gift shop. It will go on the environmental trend and then give recommendations for design. Finally, the research gives four kinds of different managing modes to re-design as suggestion as 1.customers’ relationships remaining, electronic business, and mobile applications’ re-design. 2, Enter the hotel channel to explore new potential clients based on the chained hotel or international clients, and the main areas as in Taipei, Taipei city, Taichung, Tainan, and Kaohsiung these spots. 3. Expand the brand of Li-proud Cultural and Creative Gift’s native handicrafts so that the additional value would be increased. 4. A complete brand of handiwork series stuff (Cards of handiwork, guarantee card, product information, information of creators. Key words: Managing Model, Handiwork industry, Li-proud Cultural and Creative Gift Shop