A Study of Aesthetic Labour with Positive Emotions on Consumers' Repurchase Intention: A Case of China Youth Corps to Contract for Sport Centers

• Main Authors: Shih-Hsun Chien, 簡世勛
• Other Authors: Wei-Ting Hsu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/7ufey7

碩士 === 朝陽科技大學 === 休閒事業管理系 === 104 === The purpose of this study was to investigate the relationship between the aesthetics labor, positive emotion and repurchase intention of sport center’s consumer, also to understand the difference of background variables in consumer research covariates. The subject of this study is the consumer of sport center which is contract to China Youth Corps. A total of 400 surveys were issued, 342 valid surveys and the effective responded rate was 86%, including 160 males and 182 females. After statistical analysis, the results were illustrated as follows: A significant differences in consumer characteristic, frequency of aesthetic labor, positive emotions and repurchase intention. Purchase course, consumer who use twice a week (or more) had higher acceptance of aesthetic labor; Purchase course, consumer who use 3 times a week (or more) had higher positive emotions; Purchase course, consumer who use 3 times a week (or more) had higher repurchase intention. Aesthetic labor of "service encounters", "recruiting for selection" and "practical training" can predict positive emotions; "service encounter" and "recruiting for selection" can predict repurchase intention; positive emotions can predict repurchase intention. Positive emotion had partially mediated effect between aesthetic labor and repurchase intention. Finally, according to results this study offered practical policies and suggestions.