A Study of the Influence of Junior High School Students' Involvement in Festivals on Participation Intention

• Main Authors: Hsin-Hua Yu, 游欣樺
• Other Authors: Jui-Yuan Chu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/59078956561734241287

碩士 === 朝陽科技大學 === 休閒事業管理系 === 104 === Over the years, the government　has been holding the festivals which conform to the cultural features. Sustainable development of local industries will be achieved if students, adults and even the whole community are deeply concerned over native culture. Thus, this study is to demonstrate the influence of junior high school students’ involment in festivals on participation intention. The questionnaires were finished by the students at Dahwa Junior High School in Daya , Taichung City. A total of 990 valid samples were collected and it was found that among the three measurements of the involvement in festivals (attraction, self-expression and centrality), the involvement of attraction is the highest. The results show that the participation intention is above the average. The results of Regression Analysis explain that the involvement in festivals has significant influence on participation intention. Through MANOVA, it shows that the involvement in festivals has striking differences in gender and the economic situation of demographic variables. Participation intention has obvious differences in gender , grade and part-time job experiences.