| Summary: | 碩士 === 朝陽科技大學 === 應用英語系 === 104 === The purpose of this study was to establish a behavioral model of undergraduate students’ smartphone using based on Technology Acceptance Model, Perceived Playfulness (PP), and Smartphone Addiction (SA). Undergraduate students were chosen to be the participants. Online questionnaire survey was adopted by purposive sampling and 1000 questionnaires were delivered randomly. There were 814 valid questionnaires and the valid questionnaire rate was 81.4%. The research data were analyzed by Descriptive Statistics, Confirmatory Factor Analysis, and Structural Equation Model. The followings are the research results: First of all, smartphone addiction behavioral model of undergraduate students had a good model fit. Secondly, SA positively and significantly affected PP, Perceived Ease of Use (PEOU), and Perceive Usefulness (PU). Finally, PU did not significantly influence Behavioral Intention. It was inferred the higher perception of technology behavior from the undergraduate students will deepen PP, PEOU, and PU of smartphone and it will further improve behavioral intention via a positive using attitude. Finally, practical and theoretical implications were provided for future studies related to smartphone addiction.
|
|---|
