| Summary: | 碩士 === 朝陽科技大學 === 應用英語系 === 104 === As the sophistication of modern technology, the usage of smartphones and tablet PCs and other personal technology products also grow rapidly. The development brings everyone's attention to Mobile Apps in commercial markets. To attract consumers to download and revisit their Apps, online providers attempt to build an attractive site. Since the needs of consumers become more complex and the environment becomes more competitive, the quality of the site captured our attention. Therefore, this study integrates mobile Apps quality (download delay, visual, navigability and security), review depth (consumer review, providing image and star rating) to explore consumers' service retention of gourmet Apps. Moreover, this study attempts to understands user's personal characteristics and frequency of using gourmet Apps. In this study, 325 questionnaires were returned and 276 were valid. In effective questionnaires, 164 were analyzable. In the result has shown that when consumers and app industry start up a kind of relationship quality, indeed there will be a continued purchasing behavior. The results bring out some suggestions for future research.
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