A Study on Electronic Applications of Medical Insurance

碩士 === 朝陽科技大學 === 保險金融管理系 === 104 ===   In view of the rise in insurance related disputes, and response to FSC’s “Digitized Financial Environment 3.0” policy, this study proposes an innovative insurance service. By utilizing QR code and mobile devices, the public can understand their own insurance b...

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Bibliographic Details
Main Authors: Chen,Yu-Yeh, 陳昱曄
Other Authors: Tang,Ming-Hsi
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/41159481032283412416
Description
Summary:碩士 === 朝陽科技大學 === 保險金融管理系 === 104 ===   In view of the rise in insurance related disputes, and response to FSC’s “Digitized Financial Environment 3.0” policy, this study proposes an innovative insurance service. By utilizing QR code and mobile devices, the public can understand their own insurance better. Using QR code as the bridge between policyholders and insurance information, author hopes to diminish the quarrels over insurance.   In this study, 590 questionnaires were distributed, among which 446 are valid. The interviewees are adults over the age of 20. This study employs descriptive statistics, chi-square tests, logistic regression analysis, t-tests and one-way ANOVA to examine the relationships among demographic variables, the cognition of purchased medical insurance and the acceptance of electronic applications of medical insurance. Results of our questionnaire show that usage of QR code is significant on perceived usefulness, perceived ease and willingness to use electronic application. Occupation is significant on perceived usefulness, perceived ease and willingness. It shows that people in Business and Finance industry are prone to embrace the electronic applications of medical insurance.   The authority can utilize the results of this study to develop the digitized frameworks for different lines of insurance. We can reduce the information asymmetry between policyholders and insurers by doing that, also stabilize the insurance market. Keywords: medical insurance, electronic applications , information asymmetry