The Study of Experiential Marketing,Experiential Value and Customer Satisfaction-A Case of Health-Club in Taichung City.
碩士 === 朝陽科技大學 === 企業管理系 === 104 === Abstract The fitness industry in Taiwan started to flourish after the implementation of two-day weekends and because of the increasing emphasis on personal health in modern times. Rather than regarded as a high-end consumption behavior, going to a health club is n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/583g2r |