The Effectiveness of Environmental Appeal Type and The Source Country in Green Advertising: The Case of Motorbikes in Vietnam
碩士 === 朝陽科技大學 === 企業管理系 === 104 === This study aims to examine the impact of country-of-origin and environmental advertising appeal of the green product on its purchase intention, perceived quality, perceived price and degree of liking. These two factors were tested through an experiment with enviro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45271541242771167295 |