| Summary: | 碩士 === 朝陽科技大學 === 企業管理系 === 104 === With the development of technology, consumers have an alternative on payment. Mobile payment APP provides an innovative experience which has an impact on consumers’ e-lifestyle. In addition, among the factors of taking downloading this APP into consideration, interactivity is the most important one. As a consequence, the purpose of this study is to investigate the effect of consumers’ cognition of innovation characteristics and interactivity of mobile payment APP and e-lifestyle on the intention of utilizing mobile payment APP.
The object of this study is the mobile payment APP. Formal questionnaires can be divided into two group who have experiences in downloading the APP and getting questionnaire by internet, one are students from Chaoyang University of Technology, who and another is non-student mass. This study takes structural equation modeling as mythology to understand the consumer intention.
The major results of study include the consumer’s perception of APP innovation characteristics such as relative advantages of and ease of use of mobile payment APP and image cognition of mobile payment APP has significant and positive impact on the attitude toward using with mobile payment APP. Image cognition and visibility of mobile payment APP have significant and positive impact on the using intention. In terms of e-lifestyle, electronic product sharing and electronic product demand has significant impact on attitude toward using mobile payment APP. Interaction of mobile payment APP has significant and positive impact on the using attitude with and using intention with mobile payment APP. The conclusions of this study can provide suggestions to mobile payment APP developers for designing and improving mobile payment APPs
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