Experiencing Marketing and Customer Satisfaction: A Study on the Members of Women Circle Fitness in Taoyuan City

• Main Authors: Hui-Ching Teng, 鄧慧菁
• Other Authors: 婁文信
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/x229uf

碩士 === 健行科技大學 === 企業管理系碩士班 === 104 === That nowadays most fitness clubs focus on their brand promotion is not likely to draw customers’ attention. Instead, they could not only put an emphasis on the features of their products as well as their services, but also try to create unforgettable experiences and joyful feelings. Whether fitness clubs could raise customers’ satisfaction through experimental marketing is the very issue that this study works on. Not only to know the prevalence on female members of cyclic movement clubs, the questionnaire on this study was answered by 151 people (total copies 160, overall recovery ratio of the questionnaire 94.38%) to probe the association between experiential marketing and satisfaction among females. Also, I want to find out the turnouts of different satisfactions among female members based on different variables. Here are the findings- a. There’s a notable positive correlation between experiential marketing and satisfactions among females; b. Female members like to get reminders to exercise regularly from fitness clubs. The research also tends to give advice to anyone that wants to run a fitness club for females and any researcher that works on this.