A Cross Level Analysis of Purchase Intention in Brand Web Site
碩士 === 健行科技大學 === 國際企業經營系碩士班 === 104 === Brand is not only the most important factor for an enterprise to distinguish its self, but also the most important identification when customer purchasing merchandises. In order to make the brand deeply rooted in the minds of consumers, companies must take a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62236661027033159330 |