| Summary: | 碩士 === 健行科技大學 === 國際企業經營系碩士班 === 104 === Good teeth give us a healthy body, and having fresh breath makes us confident. Brushing teeth and flossing after meal helps us remove the bacterial dental plaque which would bring us decayed tooth and periodontal disease, keeps us from the suffering of toothache. The aim of this study is to improve the rate of teeth cleaning after meal through the studying of junior high school students’ behavioral intention and effect factors for cleaning their teeth after meal.
This study used the Theory of Planned Behavior proposed by Ajzen(1991) as its research framework. Taking the junior high school students at a certain school in Taoyuan as materials, and using questionnaires to serve as quantization survey. 343 valid questionnaires is analyzed with SPSS for windows 20.0 and Partial Least Squares-Structral Equations Model,(PLS-SEM), the result of analysis is as follow：
1.57% of the subjects in this study hold the behavioral intention to clean their teeth after meal within the next month.
2.There is a positive correlation among behavioral intention and atitude, subjective norm, perceived behavioral control of after-meal-tooth-cleaning. Perceived behavioral control is the most influential factor, followed by attitude, and subjective norm is the least influential.
3.The strength of subjects’ behavioral beliefs and the outcome evaluation of after-meal-tooth-cleaning influence their behavioral attitude. The strength of subjects’ normative beliefs and motivation to comply influence their subjective norm of after-meal-tooth-cleaning. The strength of subjects’ control beliefs and their perceived behavioral control of after-meal-tooth-cleaning have no significant correlation. The strength of subjects’ perceived power influences their perceived behavioral control of after-meal-tooth-cleaning.
|
|---|
