Influences of Shopping Portal Scale to Consumers’ Behavior

碩士 === 崇右技術學院 === 經營管理研究所 === 104 === Accompany with highly progress of information technology, internet shopping has become important tendency for consumers’ behaviors. However, there still lack of research to illustrate how different scale of shopping portals affect consuming behaviors. Thus, this...

Full description

Bibliographic Details
Main Authors: Hsin-Lin Chen, 陳信林
Other Authors: Jung-Hui Liang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/74731097570732564046