The Effects of Advertising Value and Brand Attitude on Consumer Purchase Intention- Brand Familiarity as a Moderator
碩士 === 中原大學 === 國際經營與貿易研究所 === 104 === The consumer has differenced revolutionary ways of receiving product information because the development of e-commerce and wireless, and generating new types of information. Therefore, this study would explore the impact of informativeness, entertainment, irrit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f8tr3t |