The Effects of Experiential Marketing on Usage Intention of Travel Mobile Application

The Effects of Experiential Marketing on Usage Intention of Travel Mobile Application

碩士 === 中原大學 === 國際經營與貿易研究所 === 104 === App has become an essential information mediums for smart mobile users. Mobile media possesses featured individuality and demassification, also led to the extension of mobile Ads, marking and business. In the past 3 years, as the rapid spread of smart mobile de...

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Bibliographic Details
Main Authors:	Jui-Chi Chung, 鍾睿麒
Other Authors:	Yi-Fen Chen
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/3d87tb

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