| Summary: | 碩士 === 中原大學 === 商業設計研究所 === 104 === Vegetation dye is a generic term of blue dye or other vegetable dyes. It has been an important handicraft for Guangxi national minority in their daily life since ancient times. They painted the traditional patterns with moral implications into their vegetation dyes in order to pass their myths and beliefs. Until synthetic dye was imported in China, vegetation dye was widely used in their life. However, with the development of synthetic dyes and industrial mass production, vegetation dye was replaced by synthetic dyes. The main reason is synthetic dyes is more stable with good quality management. For cultural and creative design, it is a challenge to inherit the crafts of vegetation dye and its traditional patterns.
We focus on brand communication, space atmosphere, cultural and creative industry as well as local culture as our essay topic. We take “Batik Boutique Hotel”, ”Organic Blue”, ”Nakagawa Masashichi Store” as examples to analyze and explore their brand image, atmosphere and other design applications. Based on the advantages and disadvantage of these examples, we design a series of new patterns with clear brand image of national minority and apply to the space of Shan Shui Design Hotel and other cultural and creative products.
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