A Value-added and Interdisciplinary Branding Hotel

• Main Authors: Cheng-Jung Chiu, 邱振榮
• Other Authors: Jin-wei Nie
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/58450155409339740187

碩士 === 中原大學 === 建築研究所 === 104 === This thesis “A Value-added and Interdisciplinary Branding Hotel” is outlining how the design solves a corporate’s problem doing diversified business. The corporate’s branding is extended by opening a new hotel space which merges its traditional industries identity. The design concept is inspired by the client’s original business - sticky tape. The hotel is designed for guests to experience its brand identity from the refined building appearance and interior spaces. This design is also the base for a new marketing strategy and execution planning. Before the design, the client’s brand identity, corporate culture and hotel surroundings have been fully examined, and a competitor analysis in the related hotel industry has been conducted. Afterwards, with the study of cross-industry hotel cases finished, the hotel design strategies which refine the client’s corporate branding image are summarized as follows. Firstly, the brand identity is conveyed by symbols of tape characteristics, colors and patterns in this hotel. Secondly, the guests experience the brand image with their senses through the design from the moment they arrive, dine, sleep, until they check-out. The purpose of this new marketing strategy and design concept is to bring up the corporate brand identify onto a whole new level.