| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 104 === For most countries in the world, Carbon reduction policy is ultimate goal of energy policy. The countries endeavored to formulate a carbon reduction policy, and looked highly upon the policy can stable the condition of environment and economic. International Energy Agency (IEA) estimate the carbon emission will increase around two times in 2005, and the vehicle exhaust will be the main cause of carbon emission.
Nowadays, the countries set up the policy and standard to regulate every car in marketing must follow the standard of carbon emission. However, the traditional car is hard to follow the policy because of its construction; therefore, developing a new electric vehicle is the most important goal to achieve. With the trend of developing the electric vehicle, the car industry must transform itself. Even though Taiwan does not have striking advantage in traditional car marketing, Taiwan outstands in the development of car parts. In the trend of electric vehicle, Taiwanese car companies show their uniqueness in the international market. Because of the brightest future of the electric car market, Taiwanese companies can use this advantage to gain the market share of electric vehicle.
To explore the industrial value chain of electric vehicle in the changing market, the study used TEMPOL model as observable indicator to analyze the international industrial value chain which includes six factors: technology, expansion, profit, motivation, opportunity and leverage. In order to investigate the change of industrial value chain, the study used the ANP and DEMATEL to distinguish the relationship of variables. The aim of the study is to investigate the industrial value chain of car industry and the related key factors.
The study applied the TEMPOL model and industrial value chain migration to construct the research structure. The DANP is used to search out the key criteria which is effective to the Taiwanese car industrial chain of electric vehicle trend. The results show that “Process standardization”,” Modular” and “The average price decrease” are the three most important criteria. Based on the hybrid car trend in current market value, the distribution of Taiwanese depots is not greater than international depots; however, the Taiwanese depots can use their own technique as advantage to improve the market value or to work with the international system company. With cooperation of Taiwan and international depots, the Taiwanese depots can be the key supplier of the hybrid car trend of the world.
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