The Study of O2O in Retailing：Take the Pet Industry as an example
碩士 === 中原大學 === 企業管理研究所 === 104 === Conventional e-commerce business models include B2B, B2C and C2C, etc. The rapid development of Internet technology has led to a new business model of online-to-offline (O2O), also known as click-and-mortar, which combines offline business opportunities with...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cppweq |