Summary: | 碩士 === 中原大學 === 企業管理研究所 === 104 === A strategic thinking, The Belt and Road, was first proposed by Jinping Xi who are the President of People''s Republic of China now since 2013. The main point is to promote a new policy to the city along with The Belt and Road. With the strategic development of Mainland China, the economic restructuring has brought opposite effect. In the past, Taiwanese businessmen over relied on the popularity and preferntial policy of Mainland China. Now, they face a challenge to decide stay or leave, even to change the road to shift in investment. Therefore, the research goal is to investigate the Relationships among Investment Environment, Investment Risk and Recommendation of Taiwanese Businessmen.
In view of this, the research divided the city along with The Belt and Road in to five cities in The Belt and three cities in The Road. Moreover, according to the relative researches and literature review, dividing Investment Environment into four segments which are Foundation Environment, Administration Environment, Internet Environment, and Domestic Demand Environment. Besides, dividing the Investment Risk into four segments which are Social Risk, Legal Risk, Economic Risk, and Transition Risk.
The research objects are the Taiwanese businessmen who have a business in Mainland China. Adopts a questionnaire survey which obtains 282 effective responses and find that: (1)There is a close relationships between Investment Environment and Investment Risk, (2)Investment Environment and Investment Risk have significant impact on the Recommendation of Taiwanese Businessmen, (3)Industry Characteristic really cause influence to the relationships between Investment Environment and Recommendation of Taiwanese Businessmen, or the relationships between Investment Risk and Recommendation of Taiwanese Businessmen, (4)There are notable differences among Investment Environment, Investment Risk, and Recommendation of Taiwanese Businessmen of cities in The Belt and Road.
The results of the study were that the path for Taiwanese businessmen to choose is that The Belt are better than The Road. For city, Chengdu is the best in The Belt and Canton is the best in The Road. For industry, risk averter suggest invest technological and service industry, risk taker suggest invest traditional industry.
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