Temporal Distance induces Inconsistent Preferences over time - The Moderating Effect of Price
碩士 === 中原大學 === 企業管理研究所 === 104 === Consumers are usually influenced by temporal distance when shopping. They have a preference for highly desirability (functional) products for distant-future, while they show a preference for highly feasibility (convenient) products for near-future. So, with time g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gpzzu6 |