Using content analysis to explore brand storys' key factors and construction strategies
碩士 === 正修科技大學 === 經營管理研究所 === 104 === There have been quite a lot of results on brand-related research. It also proved the importance and influence of the brand, however, the lack of brand story content, its effects, and its impact remains to be further clarified. In this study, the main point is to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6b6a4u |