Effects of the Domestic Consumer Goods Brand Trust with Milk Shopping Guide for the Interference Variables, Influence erceived Risk on Purchase Intention.
碩士 === 中國科技大學 === 企業管理系 === 104 === Taiwan Recently has faced a series of food safety scandals, the brand trust and the perceived risk will affect the consumer’s purchase intention. The study is based on dairy products as research topic, using questionnaire survey to investigate how the brands trust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qcdax9 |