The Impacts of Icon Color, Image Design on Consumer's Stereotype and Click Intention - a Study of Social Network Apps
碩士 === 中國科技大學 === 視覺傳達設計系 === 104 === In 2008, there are only 500 Apps in Apple App Store, but up to 2015, there are more than 1.5 million Apps in it. Averagely, a person owns about 119 Apps. Recognizable App icon design is one of the cognitive factors affecting consumer’s selection, image more reco...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v9mrd8 |