| Summary: | 碩士 === 長榮大學 === 土地管理與開發研究所(在職專班) === 104 === At present, Taiwan in the housing market downturn, residential and leisure unlike ordinary residence, which in addition to meeting the needs of homebuyers live also meet the leisure needs of the people nowadays work pressure, has a certain appeal. Through this study, the cognitive perception survey on residential and leisure recreation experience as the main facets, Tainan City, people explore the demand for residential and leisure, purchase and purchase considerations impact the willingness. This study method to literature review conducted inhabitants recreation experience and leisure residential cognitive asked term attitudes and purchase intention of further expert validity of the questionnaire, to correct and determine the present study population questionnaire, and finally resident surveys to statistical methods and structural equation modeling, data analysis, investigate the effect of recreation and leisure residential experience awareness of attitudes and purchase intention.
This study investigated the Tainan City Residents'' Perception and Attitude leisure residential use snowball questionnaire, distributed a total of 450 questionnaires, 260 valid questionnaires. Married respondents were predominantly female, aged between 36 years to focus on the 50, the family structure of the couple mostly small families with children, whose average monthly income of the respondents to the monthly average of 40,000 to 50,000 yuan once the main experience of home purchase, home purchase its main purpose of their own homes, investment and give his family a better living environment based. Equation model after modifying structure of this study, by statistical test mode, data is displayed respondents fit this article correction mode. This paper correction mode display impact respondents'' awareness of residential and leisure "later demand (total effect value 0.832) maximum; followed by" buying intention "(total effect value 0.548). The respondents for "recreation experience" influence "purchase intention" (total effect values are 0.461) Up; secondly for ''buying needs "(total effect value 0.435), for" cognitive leisure Residential "(total effect value 0.373). Respondents via questionnaire data analysis, it was confirmed recreation and leisure experience for the willingness to purchase a dwelling significant degree of influence of assumptions; respondents can hope for retirement housing and leisure, helps children grow and promote better health. The result is a reference for the residential and leisure-related practices.
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