| Summary: | 碩士 === 中華大學 === 企業管理學系碩士在職專班 === 104 === University Library plays support teaching, research, extension and other learning function. However, changing with times, the role of library also switches from information preservation to information provision. In addition to the augmented function, it is also needed to improve its service quality to meet the expectations of user’s. Library service quality can be interpreted through data analysis of quantitative approach which, however, cannot show the dynamic interaction of experience service. Qualitative approach fills in the shortcoming. LibQUAL+ offered by American Library Association are also provides in the form of openended comments, due to different national conditions, poorly percentage of participants providing comments in Taiwan. Therefore, the research tool of this study applies LibQUAL+ to evaluate the library service in a northern university in combination with photo-elicitation conducting critical incident technique. Furthermore, the output of importance satisfaction matrix will be analyzed on specific management issues and methods those will be advices for enhancing library service management.
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