| Summary: | 碩士 === 中華大學 === 企業管理學系 === 104 === This study was the first to explore the status of operations in food industry and future trends and to join the aristocratic family restaurant chain is the case, carry out data mining to explore the aristocratic family of operating costs and profitability. Spindle of this research is: If time again, Noble joined the cause by joining the voluntary whether this strategy that offers the best interests of the financial headquarters? Since the aristocratic family is not currently publicly traded stock company, the financial statements of the information obtained has been difficult, so choose products with the main headquarters of the homogeneity of the aristocratic family quite high OTC stock companies - Yuguo Gong Division agent samples. The study found that the headquarters, all three strategies Direct and mixed mode in five different business strategy comparison, after-tax net profit margin aristocratic family to adopt full-Direct mode of operation the highest, followed by the sequential number for the franchise home straight camp store number 1: 1 business strategy, 1: 0.75 (ie 4: 3) business strategy, 1: 0.5 (ie 2: 1)and the headquarters of the franchise business strategy meat. The cause of such results should be taken franchising business strategy due to product differentiation, prove more effective competitive strategy of product differentiation, is eligible for the higher interest rate theory.
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