| Summary: | 碩士 === 中華科技大學 === 航空運輸研究所在職專班 === 104 === "One Belt and One Road" strategy was announced by Chinese paramount leader Xi Jinping in 2013, which consists mainly of two development projects, namely the land-based "Silk Road Economic Belt" and the oceangoing "21st-century Maritime Silk Road". China would establish new trading and transport links with Central Asia and Europe with this strategy. China (Fujian) Pilot Free-Trade Zone, the clostest free-trade zone to Taiwan, is the core area of "One Belt and One Road" and also the important starting point of "21st-century Maritime Silk Road". To participate in the "One Belt and One Road" strategy will increase rapidly in trading and investment between Taiwan and the Fujian Free-Trade Zone. Therefore, a more convenient mode of transportation across the Taiwan Straits to save time and transport costs is very important. This study will be based on SWOT analysis to investigate three modes of transportation cross-strait between Taiwan and Fujian at this stage, namely Mini-three-links, direct flights and the fast ferries across the Taiwan Straits, and also their future development. On the other hand, we will also interview the professionals from the transport industry to understand the planning for the various modes of transport under this policy, as well as for the company's future operating plans. In the study, we will construct the competitive strategy to provide reference and recommendations for the future planning and development.
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